step into my world
turning the bitter, into glitter
Life hasn’t always been easy on me. And that’s okay, that’s how life goes - there is no light, without darkness on your way. However, I refuse to let the bitterness define me. I want to be defined by what I love, by what makes me happy, by how I make people feel. That’s why I write songs, to turn darkness into shimmering beauty.
Love, Elfi
bio
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bio *
Dutch-born, London-based pop artist Elfi has a gift for turning her most personal moments into glittering, universal anthems. In 2023, she quit her corporate career and moved from the Netherlands to London to join the Academy of Contemporary Music (ACM).
Her second EP 11.11 (released November 2025), marks her most ambitious chapter yet: confident, magnetic, and unafraid to dive headfirst into love and its illusions. Written between Los Angeles, London and Amsterdam and brought to life at the legendary Metropolis Studios in London, 11.11 shimmers with emotional clarity and bold pop ambition.
Elfi has built a world her listeners can step into - one that glitters with feeling, yet never hides the pain beneath. Her live shows reflect that connection: headline performances at Two Palms, Notting Hill Arts Club, a sold-out Spice of Life show, multiple Sofar Sounds gigs, and a sold-out EP show at Cinetol Amsterdam (+140 tickets) showcase her ability to draw crowds in both the Netherlands and the UK. With an engaged fanbase (2.6K+ active followers) and a growing reputation for her bold performances, Elfi is steadily carving her place in the pop landscape.
2026: did you love me? (or am I reaching), creature of magic
2025: scorpio rising (live at Metropolis Studios), don’t look now, good guy, be careful what you wish for, 11.11 (EP)
2024: dream of me, running wild, bitter into glitter (EP)
discography
do you still dream of me?
cause I still dream of you
achievements
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In 2023, I joined the Academy of Contemporary Music (ACM) in London on the vocal pathway. Learning from top tutors like Brian Henry, Lee Gold and Ineza Kerschkamp, the academy has helped to shape my artistry. Set to graduate in the class of september 2026.
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In 2026, I’ll be releasing my new project Lost in Hollywood, a new EP of six songs including four singles.
The project came to life through a voordekunst crowdfunding campaign, where 146 incredible supporters helped raise over €8,000, alongside support from Meedoen is de Kunst and the Cultuurfonds.
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From a sold-out headline show at Cinetol in Amsterdam (+140 tickets) to performances at a sold-out Spice of Life, Two Palms, Sofar Sounds and Notting Hill Arts Club in London, I’ve been building my live world across the UK and the Netherlands.
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This summer, we’re taking my music across Europe. Together with my all-female band, I’m heading out on a European tour, with confirmed stops in London, Amsterdam and Paris and more dates to be announced.
For an up-to-date version of the tour stops, go to my ‘Shows’ page.
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Based in West London, Metropolis Studios is one of the top independent studios in the world. With artists like Amy Winehouse, Adele and Elton John on their credits - it’s a magical place. In 2025, I released the live version of my song ‘scorpio rising’, recorded at Metropolis Studios, with top engineer Paul Norris.
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At the end of 2024, I joined Hot Vox’s Rising fundraiser in support of War Child, performing a live set of original songs and helping raise over £500 for the cause.
showreel
A glimpse into my live shows.
With over a 100 performances across the UK and Europe, this is where the songs truly come alive.
press
the buzz
“Ultimately, that’s what makes her and her project incredibly special - she has put as much care as humanly possible into these songs and her brand.”
marie claire
“Elfi is an artist to watch - she’s got a story to tell. ‘Dismissing pop artists because they have reached a certain age, is incredibly old-fashioned’”
melodic
‘‘be careful what you wish for’ is the kind of song that could sit comfortably next to Gracie Abrams or Taylor Swift: diaristic, melodic, emotionally precise.”
pop fad
“Elfi’s debut single ‘dream of me’ explores heartbreak in a form that’s both tender and raw. The lyrics paint a poignant post-breakup story.”
plastic
“‘bitter into glitter’ promises to take listeners on an emotional rollercoaster, transforming moments of darkness into something beautiful and uplifting.’”
vox wave
“Elfi newly released track ‘good guy’ is both gentle as powerful at the same time - resulting in a poignant indie-pop anthem.”
merryn
“The biggest gift of my life is my songwriting, and I’m so happy that people are listening to it. I find it truly magical.”
future wave
“Break out the tissues, because Elfi’s latest single, ‘good guy’, is here. Elfi opens up in a way that only she can do.”
Interested in featuring or interviewing me? I’d love to hear from you.
A night at Notting Hill
An evening I’ll never forget.
A short documentary by DuoVision from my ‘11.11’ EP release show at Notting Hill Arts Club - capturing the night the songs came to life on stage.
the midnight letters
the midnight letters
I often find myself awake in the middle of the night. And when I do, I write. I’ve started to call this process, the Midnight Letters. You can read my letters on my Substack.
Lots of love from midnight.
now I’m finding you in strangers’ eyes
Will try to pet every living animal at my own expense
I can float really well. Not sure why, but I won’t be easy to drown
Terrible at parallel parking. I get anxious even thinking about it
I celebrate my birthday in a karaoke bar, every single year
First song I ever performed live is ‘This is the life’ by Amy McDonald. I still cover it today. Makes me feel nostalgic
I like people that feel like sunshine. I hope you know someone that feels like sunshine. Or that you’ll meet someone that feels like sunshine soon